Professional Summary
Enthusiastic Senior Graphic Designer with 15+ years of success in utilizing standard software to produce visually captivating print collateral, digital assets, websites, and social media content for multi-industry clients. Solid understanding of typography, including knowledge of different typefaces, font pairing, hierarchy, kerning, leading, and grids. Accustomed to simultaneously finalizing several large-scale projects that optimize user experiences. Jan 2018 - Present Outline Digital Media Management, Columbus, OH Senior Graphic Designer Employ expertise to design appealing graphics, compositions, and other visual elements, for a full-service agency that is dedicated to managing high-profile individuals, brands, and theatrical movies across all digital platforms. Key Responsibilities - Spearhead projects from conception to completion, ensuring they are delivered on time, within budget, and according to expectation. - Coordinate with clients, vendors, account managers, and other stakeholders to understand requirements and establish realistic schedules. Generate innovative briefs, visual strategies, art direction, mood boards, and proposals that entice senior executives. Translate user flows by outlining wireframes, mockups, and prototypes for websites. Enhance customer identities, including logos that effectively align with their values, message, and target audience. - Prepare and package files to verify accuracy, resolution, shade consistency, and adherence to specifications. - Liaise with copywriters and marketers to conduct QC checks, address challenges, make informed decisions, and provide alternative options when necessary. - Lead, mentor, and relay feedback to graduate team members to facilitate their high-quality output. Key Achievements - Increased satisfaction scores by 30% on average through demonstrating a commitment to always exceeding client objectives. - Initiated online visual content strategies that led to a 24% increase in engagement metrics, such as likes, shares, and followers, which drove audience interaction. - Executed campaigns which boosted 150+ clients' brand recognition and market awareness by 40% as measured by consumer surveys and increased website traffic. - Saved $6K+ due to negotiating and securing favorable agreements with print suppliers. Jul 2014 - Dec 2017 Outline Paramount, Columbus, OH Graphic Designer Applied relevant principles, typography, and color theory techniques to fashion aesthetically pleasing and impactful visuals, for a prominent media and entertainment company that originates premium content and experiences for audiences worldwide.