Professional Summary
Executive Director | Integrated Creative and Production Lead with 20 years leading Creative teams, 20 years in Management and Leadership, 20 years in the Digital space, 10 years traditional Agency experience and 10 years in Multimedia Technology/Interactive Development (delivering complex, rich, interactive viral campaigns incl. banners, ARG's, micro-sites, CMS, eCommerce, portals, mobile applications, video, etc.). Equal parts creative, production and delivery centric; comfortable and proficient in client-facing and agency-facing roles. Flexible to function as a Senior/Executive level Creative, Experiential Marketing, Producer, Program, Project or Production Lead. Comfortable in creating, assessing, developing and utilizing assets from Traditional or Digital outputs. Integrates well within a team environment, helps elevate the work and brings great creative (concepts, tactics, ads, campaigns, products, etc.) to market with a signature high-performance leader-ship style, energy and flair in all delivery mediums through clever thinking, planning, collaboration, networking and innovation by establishing clearly defined scopes, time frames and budgets and managing expectations throughout the process. Driven with an intense desire and passion to maximize resource capabilities and deliver integrated solutions utilizing/fueled by emerging technologies. Headed and supported award winning national and global integrated campaigns for iconic global brands and supported national and global agencies in multiple capacities in all relevant delivery mediums. Experienced in the fields of Automotive, Technology, Food Beverage, Entertainment, Retail, Fashion, Luxury Goods, Energy and Telecom-munications. Flexible to interface with Client, Account, Vendor, Media, Marketing, Legal, Tech/IT, Development, Production, QA, Management and Executive teams. Creative and passionate in approach, ethic and delivery. Hands-on, out of the box thinker. Detailed, proactive and solution oriented. Culture fire starter and supporter. Mentor-ship advocate. Strong technical skills - Expert level in all Adobe products and Autodesk products. Teacher.
Experience
Founder and Lead Digital Consultant, 03/2010 - Current Keurig Dr Pepper - Elmsford, NY
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- Key duties and responsibilities include executive creative oversight and direction of complex cross-channel integrated projects across the entire consumer ecosystem. Expert knowledge of strategic planning, creative operations, digital and mobile technologies in addition to strong relationship building with internal teams (from account services to strategy; creative to content and experience marketing; front and backend development to final production and delivery) as well as external partners and co-development vendors (from pre-pro to production to post). Led successful large-scale integrated and social-centric projects (budgets ranging from $500K to over $5M scopes), client engagements in excess of $60M annually (excluding media) and high-performance integrated creative production teams for Fortune 500/Global 1000 clients. Thrive at juggling multiple projects and clients, and have a passion for creating the best integrated consumer/user experiences in the world.
Clients include / 2.) Mazda / 3.) Audi / 4.) Mercedes-Benz / 5.) American Express OPEN / 6.) Domino's / 7.) Miller Lite / 8.) Coke Minute Maid / 9.) Best Buy | Geek Squad / 11.) TANKED Animal Planet / 13.) WestFields Mall (OC) / 14.) WestFields Mall Topanga Canyon / See / Teacher/Instructor / Clark County - City, STATE05/2005 - 05/2010
1.) VW 10.) Rebecca Minkoff Interactive Media Content 12.) Texas A&M Locker Interactive Media Content
- Administer appropriate district curriculum, which is aligned with the Nevada State Standards. Design and implement 3D graphics and animations. Design and implement web page animations in Flash. Design and implement 2D graphics. Develop and implement the Components of an Effective Lesson for instruction. Integrate technology and implement interactive websites into the instructional program. Work professionally with administrators, staff, parents, and students. Analyze student progress and provide appropriate instruction. Provide a classroom / studio management /discipline plan ensuring safety at all times. Skilled in problem based learning strategies. Participate in other job-related duties and activities related to the position as assigned. Employ a variety of instructional techniques and strategies aligned with instructional objectives, in order to meet the needs of all students. Maintain accurate and complete records as required by law and district policy. Maintain and improve professional competence. Communicate effectively both written and orally.
PositionExecutive Creative Director, 2000- Current Independent Contractor - City, STATE
- As an innovative Executive Director | Integrated Creative | Producer Lead with a digital focus who knows how to make things happen, I am driven to create and manage best-in-industry digital content and experiences, mentor and direct teams of producers, oversee account operations and production standards, cultivate and maintain strong relationships with creative's and strategic partners, and passionate about the space from web to gaming to mobile to film. Creative solutions-driven and organized to ensure high quality work is delivered on time and on budget in an extremely fast-paced environment. Worked with some of the best AOR's on the planet including Wieden Kennedy on Jeep, Dodge and Chrysler; The Richard's Group on Ram; Goodby on Sprint, Mother on Powerade; Fallon on Travelers Insurance; BBDO on Mars; and CP B on BK and Vitamin Water.
Clients include
- ) Discovery Channel (independent content production)
3.) Dell / 4.) Toyota / 5.) Chrysler Corp | Chrysler, Dodge, Jeep Ram / 6.) Coke / 7.) Unilever / 8.) Mars / 10.) Celebrity / 11.) Emerald Suites / 12.) Living Color / 13.) Raging Bull Productions / 14.) Mercedes Benz / 15.) Minute Made / 16.) American Express / 17.) Domino's Pizza / 18.) Volkswagen / 19.) Microsoft 20.) Vitamin Water / 21.) Vizio / 22.) Addidas
2.) BP 9.) POWERADE