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ตัวอย่าง Resume ประชาสัมพันธ์ (Public Relations) ฉบับที่ 122

Resume Example Public Relations #0122 ประมาณ 1269 คำ

เรซูเม่ฉบับนี้เป็นตัวอย่างสำหรับตำแหน่ง SENIOR PUBLIC RELATIONS MANAGER Netapp | Atlanta ระดับอาวุโส มีประสบการณ์รวมประมาณ 7 ปี เรานำมาวิเคราะห์เพื่อให้เห็นว่า โครงสร้างมีจุดเด่นอย่างไร และส่วนใดนำไปปรับใช้กับข้อมูลของคุณได้

จุดเด่นของฉบับนี้ แสดงประสบการณ์ทำงาน 8 ตำแหน่ง พร้อมหน้าที่และผลงานของแต่ละช่วงอย่างเป็นลำดับ

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เนื้อหาในเรซูเม่ฉบับนี้

Resume Example
SENIOR PUBLIC RELATIONS MANAGER Netapp | Atlanta
Montgomery Street, San Francisco, CA 94

Professional Summary

Jessica Claire Highly motivated Sales Associate with extensive customer service and sales experience. Outgoing sales professional with track record of driving increased sales, improving buying experience and elevating company profile with target market.

Experience

SENIOR PUBLIC RELATIONS MANAGER Netapp | Atlanta10/2011 - CURRENT
GA
  • Promoted from Public Relations Manager, Consumer Products to Senior Public Relations Manager in August 2014
  • Manage a team that owns communications strategies for multiple business units within Autodesk: Pier 9 Workshop & Artists in Residence program, Tinkercad & Maker Youth (K12 education), Autodesk Education Experiences, Sustainability and Foundation, Diversity & Inclusion, corporate & government affairs, consumer & brand marketing.
  • Lead external communications to reach new audiences/customers and drive brand awareness by leveraging programs and content developed by stakeholder groups.
  • Develop and execute annual PR plans and supervise agency partners, including managing budget; and collaborate with Autodesk PR colleagues worldwide to reach communications goals.
  • Develop and maintain relationships with executives, product management, and marketing staff to build thought leadership programs and external communications content that will drive further momentum against business goals.
  • Develop, implement, and report progress on PR elements including messaging, news announcements, social media content including videos or podcasts, press/analyst presentations, consumer references, contributed articles, and influencer events.
  • Played a key role on team tasked with developing and rolling out new brand strategy, both internally and externally.
  • Draft and edit press and other influencer materials.
  • Prepare and media train spokespeople for media presentations/interviews.
  • Manage close relationships with key press, bloggers, and analysts worldwide.
PLOLIC RELATIONS MANAGER / Amazon.com, Inc. | Chicago, IL06/2008 - 10/2011
  • Developed and implemented PR plans and campaigns for a variety of first-party PlayStation software titles from inception and announce up through launch and post-launch content release (franchise ownership of note: BUZZ!, UNCHARTED, SOCOM, MAG).
  • Collaborated with our Blog and social media teams to achieve a strong, visible social media presence and develop concepts with viral potential.
  • Continuously monitored media activity and kept a pulse on community chatter to ensure the success of social media programs.
  • Managed PR agencies effectively on projects and programs keeping them within budget and ensuring deliverables are received on time and executive-ready. Also managed PR specialists on day-to-day activities and program initiatives and offered career growth and guidance.
  • Participated in relationship development with key members of enthusiast, consumer and business media. Maintained relationships with various vendors, other SCEA department members, and both internal and external developers. Also managed celebrity agencies and programs.
  • Created strategic and proactive programs to gain media mind share and understanding of the product platforms and associated first party titles. Coordinated full integrated programs with Marketing, Promotions, Channel, and other key stakeholders.
  • Mapped individual software product PR plans to larger corporate and hardware initiatives to build brand awareness and push hardware platforms. Supported launch of PSPgo mobile platform and PlayStation Move motion control gaming platform.
  • Created extensive written PR materials including fact sheets, pitch letters, Q&As, FAQs, developer bios, testimonial sheets, press releases, and wrap reports. Also developed compelling, targeted messaging for software titles; prepared materials and managed press in an effort to implement messaging. Prepared and media trained spokespeople (developers, internal producers, executives, etc.) for media presentations/interviews.
  • Oversaw coordination of media tours/events and acted as spokesperson when appropriate (including interviews with ABC News, The Huffington Post, Bloomberg Radio, FOX News, and several smaller gaming enthusiast opps)
SECIOR ACCOUNT EXECUTIVE / Iheartmedia, Inc. | Jacksonville, FL01/2008 - 06/2008
  • Contributed to client product and company positioning (and competitor depositioning) efforts. Participated in daily client relations up to the CEO level, including executive coaching and reporting; provided daily strategic counsel on a variety of program activities; ran client and team meetings.
  • Engaged in all levels of editorial and analyst contact including business press; demonstrated media relations mastery and strategy to clients based on knowledge and years of experience.
  • Supervised, motivated, and mentored junior team members to achieve results.
  • Achieved high volume, top quality and well-positioned press coverage on a regular basis.
  • Developed advanced technical writing of user stories, backgrounders, collateral, and other documents.
  • Wrote strategic PR program documents including tour and launch plans.
  • Clients included Riverbed Technology, Motorola GOOD Technology, WooMe.com.
SECIOR ACCOUNT EXECUTIVE / Transloc Inc. | Raleigh, NC09/2007 - 01/2008
CONSUMER TECHNOLOGY
  • Supervised account activities, including account administration, budgeting, worksheets, drafting of account activity reviews and billing letters, managing spreadsheets, and tracking budgets. Shared actively in recommendations, ideas, and strategic responses to client situations. Demonstrated a mastery of media relations; uncovered new media outlets and placement opportunities that related to each client's business.
  • Pitched advanced-level story ideas to national media with confidence, demonstrating the ability to discuss broad concepts with reporters and suggest alternatives.
  • Managed discrete projects and analyzed the results within the client's overall program.
  • Oversaw junior staff, supervised defined projects, and assisted in supervision of personnel. Clients included Yahoo! Search, del.icio.us, Flickr, Yahoo! Answers, Yahoo! Video, Yahoo! Local and Maps, Yahoo! Personals, Avaya, myYearbook.com.
ACCOUNT EXECUTIVE / Blue Prism | Stockholm, ME11/2006 - 09/2007
  • Owned and managed execution of media campaigns, including plan development, creation of high-level press materials, outreach to key media, securing placement in top-tier publications, and maintenance of reporter relationships.
  • Provided superior client service, including demonstrating tactical excellence in the pursuit of client results and analyze results of major projects; suggested additional tactics necessary to ensure success.
  • Managed the speakers' bureau program for three consumer technology clients as part of larger effort to create thought leadership presence for key executives within the industry.
  • Demonstrated industry sector and practice area expertise.
  • Oversaw junior staff, supervised defined projects, and assisted in supervision of personnel.
PAQTNER MARKETING MANAGER / World Fuel Services Corporation | Overland Park, KS06/2006 - 11/2006
  • Contributed marketing expertise to partnership deal negotiations and developed strategic marketing plans for partnerships.
  • Worked closely with partners and internal marketing teams to develop and execute integrated marketing programs designed to drive new customer acquisition.
  • Researched new partnership opportunities, analyzed current relationships and developed a partnership plan for each event.
  • Managed fulfillment of barter agreements and co-marketing programs via the Marketing Specialists.
PLOLIC RELATIONS/MARKETING SPECIALIST / CMP Media/MediaLive International | City, STATE / SLOPORTED PR MANAGER / CURRENT to CURRENT / Delete08/2005 - 06/2006
  • on execution of PR plans surrounding annual events and brand activities, including the writing of press releases, media outreach, tracking coverage, managing exhibitor and media relationships and monitoring key publications to identify industry hot topics.
  • Worked with Creative Services, Online Services and brand marketing to help develop marketing collateral and communications, including printed brochures, print advertisements, direct mail pieces, HTML and text-based email and Web banners and ensure they accurately reflect event positioning and key messaging.
  • Served as a point-of-contact for prospective/existing attendees and exhibitors, providing information and direction as appropriate.
MORKETING SPECIALIST / RCM | City, STATE / PLOLIC RELATIONS/MARKETING SPECIALIST / E.K.Riley | City, STATE01/2005 - 08/2005

Skills

Guest servicesInventory control proceduresMerchandising expertiseSeattleWABachelor of ArtsEnglishUniversity of WashingtonLoss preventionCash register operationsProduct promotionsof those

สรุปว่าจะได้อะไรจากตัวอย่างนี้

ตัวอย่างนี้ช่วยให้เห็นแนวทางการเขียนเรซูเม่สำหรับตำแหน่ง SENIOR PUBLIC RELATIONS MANAGER Netapp | Atlanta ประสบการณ์ 7 ปี โดยเปิดด้วยบทสรุปที่บอกจุดเด่นของผู้สมัคร ตามด้วยประสบการณ์ทำงาน 8 ตำแหน่ง พร้อมทักษะที่เกี่ยวข้องกับงาน คุณสามารถนำลำดับและวิธีนำเสนอไปปรับใช้ โดยเปลี่ยนรายละเอียดให้ตรงกับประสบการณ์จริงของคุณ

อย่างไรก็ตาม เรซูเม่ที่ชนะต้องเขียนให้ตรงตำแหน่งที่คุณสมัครโดยเฉพาะ ตัวอย่างนี้คือต้นแบบ ไม่ใช่สำเนา ทีมเรซูเม่ของเรารับเขียน Resume และ Cover Letter ภาษาอังกฤษให้โดดเด่นจากคู่แข่ง ส่งงานใน 2 วัน รับประกันความพึงพอใจ

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